Wuhu, hitclubapk3 Indonesia
—
In a festive event at its Headquarters in Wuhu City, China,
Chery
not only showing off the newest cars, but showing off their greatest “asset”, namely the global community of their owners.
Chery Brand Night 2025 (17/10), entitled “Co-Create the New Move”, became a stage where users from various corners of the world took to the stage not as spectators, but as co-creators of the brand’s future.
“We may not officially work in sales. But somehow, I have managed to ‘sell’ the Chery Tiggo to almost my entire extended family,” said a user from Egypt in a humorous tone that was greeted with laughter from the audience.This story is not just a joke, but a reflection of a loyalty that has transcended the relationship between buyer and seller.
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The strength of the Chery community was built from personal and unexpected things.A husband and wife who own TIGGO 8 from Mexico share a story about how their solid community started from sharing homemade chili sauce with each other.These simple interactions developed into a strong network of support and friendship.
“It’s this kind of sincere interaction and togetherness that can strengthen friendships and build loyalty that no amount of advertising can buy,” the event revealed.Stories like this, which many companies may take for granted, are actually seen by Chery as the foundation for building a sustainable global car ecosystem.
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Co-Creation: From concept to real action
For Chery, co-creation is not just a slogan.Through a series of sessions at the Chery User Summit 2025, the company actively collects input from users to determine the future direction of their product and technology development.
Zheng Songzhi, Executive Deputy General Manager of Chery International Marketing Center, emphasized this commitment.”User co-creation has become an important part of research, development and formation of the Chery brand image on the global stage,” he said.
As a form of appreciation, Chery gave special awards to a number of loyal users whose contributions were considered to have had the most impact on the brand’s growth and innovation.
The series of events does not stop at Brand Night.According to Chery’s official press release, after holding the Chery User Summit 2025, Chery will soon hold a KOC Forum entitled “The Dream Drive, Created for You”.
This forum is designed to bring together riders from different countries and mark a new chapter in our journey together.Through this forum, Chery has the ambition to evolve from merely collaborating in creating concepts (co-creation) to more real operational cooperation.
Human-centered global strategy
In an era when brand and consumer relationships are often transactional, Chery is making a breakthrough by making its global community a strategic partner.Through the Chery User Summit 2025, they proved that the user’s voice is the most accurate compass for the future.
The elaboration of Chery’s strategy in 2025 shows a fundamental shift.From previously focusing on products, it is now completely centered on people and communities.This approach presents a new model of relationship between brands and users in the often rigid automotive industry.
“Through this partnership, Chery is collaborating with global users to design a blueprint for the future of mobility that is inclusive, innovative and centered on the real needs of the world community,” concluded Chery’s official statement.
With the spirit of “Co-Create the New Move”, Chery is not only building cars, but also building a global movement where every customer feels they have a stake in every progress achieved.In the tight global automotive competition map, this strategy can be a powerful differentiator.
(aby/mik)
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