Jakarta, hitclubapk3 Indonesia
–
President Director of PT
HM Sampoerna
Tbk Ivan Cahyadi showed off the achievements of the Micro, Small and Medium Enterprises Empowerment Program (
UMKM
) run by the company.
In 2024, through the Wikiexport program from collaboration with the Indonesian Chamber of Commerce and Industry (Kadin), as many as 200 MSMEs managed to move up to the export market.
“In the spirit of commemorating the 80th anniversary of the Republic of Indonesia, as well as celebrating 112 years of Sampoerna’s journey, the People’s Party for Indonesia 2025 has become one of the tangible manifestations of our commitment in strengthening the independence of the people’s economy through improving the quality of human resources and empowerment of MSMEs,” Ivan said at the People’s Party for Indonesia 2025 at the Smesco Convention Hall, South Jakarta, Friday (22/8).
“In 2024, through the UMKM People’s Party, we and Kadin Indonesia succeeded in pushing 200 MSMEs to move up the Wikiexport program,” he continued.
This year, public party activities are held again with a bigger vision.The event was presented as a collaboration space for MSMEs and the community to connect, learn, and develop together.
A number of figures attended the discussion session, starting from UMKM Minister Maman Abdurrahman, Deputy Minister of BUMN and Chief Operation Officer and between Dony Oskaria, to Deputy Minister of Agriculture Sudaryono, Deputy Minister of Higher Education, Science, and Technology Stella Christy, and other experts.
Ivan explained that the spirit of downstreaming was not only limited to economic strategies, but concrete actions that were realized through strategic collaboration with a number of SOEs and Sampoerna Retail Community (SRC) networks.
This community fosters more than 250 thousand grocery stores throughout Indonesia with training, digitalization, and technological integration.In addition to selling daily needs, SRC member shops also market local MSME products through ‘local corner’ initiatives.The research report records the total SRC store turnover reaches Rp236 trillion per year.
Nearly 250 Sampoerna -assisted MSMEs also attended the event.The company also developed Sampoerna Entrepreneurship Training Center (SETC) in Pasuruan, East Java, which was established on an area of 27 hectares.
Since its establishment, the training center has trained more than 97 thousand participants and fostered 1,600 MSMEs.Of that number, more than 200 MSMEs managed to penetrate the export market, while around 8 percent had been digitized.
“Through Sampoerna Entrepreneurship Training Center, we have trained more than 97 thousand participants and fostered 1,600 MSMEs. With more than 200 of them, it managed to penetrate the export market and more than 8 percent has been digitized,” Ivan said.
Ivan said that various programs were presented as a real contribution to Sampoerna to encourage the competitiveness of national MSMEs.Through coaching, training, to integration with digital technology, companies seek to expand the reach of local products to be able to compete in domestic and global markets.
[Gambas: hitclubapk3 video]
(Del/SFR)
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