Jakarta, hitclubapk3 Indonesia
—
Consumer
Indonesia is increasingly careful in shopping amid concerns about pressure
inflation
and economic conditions that are still shrouded in uncertainty.
Based on the recently released UOB ASEAN Consumer Sentiment Study (ACSS) 2025 research, the Consumer Sentiment Index in Indonesia fell from 58 in 2024 to 55 this year.
The Consumer Sentiment Index is derived from six main indicators that measure consumers’ views on current and future economic conditions, as well as their personal finances.
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Regarding macro conditions, almost three out of five Indonesians have a positive view of current economic conditions and the same proportion remain optimistic about future economic conditions, with a slight increase compared to 2024, at 55 percent and 56 percent respectively.
In the personal finance section, sub-indexes related to consumer sentiment towards future personal finances, concerns over long-term financial commitments, increases in household spending and salary cuts fell six points to 53 points compared to last year.
Even though sentiment regarding the macroeconomic outlook is still in the optimistic area, consumers remain cautious amidst high cost pressures.
“Yes, there are concerns, but it’s not significant
gloomy
or the condition is not good,” said UOB Indonesia Head of Cards and Payment Herman Soesetyo at the “UOB Media Editors Circle” in Jakarta, Tuesday (5/12).
According to Herman, consumers are currently tightening their shopping habits, especially in generationApart from that, local products are also increasingly being looked at.
This caution is driven by increasing concern, 48 percent of consumers are worried about their financial commitments in 2025, up from 39 percent in 2024.
However, spending on lifestyle and experiences continues to rise.Indonesian consumers are showing continued interest in spending on experiences, including holiday travel, fine dining, concerts, events and festivals, with 34 percent reporting increased spending, up from 20 percent last year.
In fact, 85 percent of Gen Z respondents rated spending on this lifestyle as important to their well-being, reflecting a balance between wise spending and personal enjoyment.
“This is very good, when you want to buy it you really choose it. But overall
total spending
“It hasn’t changed, it’s even gone up,” explained Herman.
This study also notes an increase in financial awareness among Indonesian consumers.Three out of four respondents save more than 10 percent of their monthly income, up from 70 percent in 2024. In addition, nine out of 10 respondents have an emergency fund.
Regarding payments, the study notes that consumers increasingly prefer non-cash payments, including QR scanning to pay via electronic wallets and applications
mobile banking.
This trend is driven by convenience, ease of use, and the ability to track spending digitally.
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