Jakarta, hitclubapk3 Indonesia
–
Many doubts arise in the community about what
economy
It’s really lethargic or just assumptions.Because, at the same time,
concert ticket
Foreign Artists Ludes, Sales
iPhone
Until Labubu dolls were selling well.
A number of economists call this phenomenon as Treatonomics.John Stevenson, Retail Analyst at Peel Hun, said that Treatonomics is similar to the “Lipstick Effect” or “Lisptic Effect” phenomenon that is famous during major depression in the 1930s.
At that time, the world experienced a very large economic shock.However, cosmetic sales actually skyrocketed.The same thing happened after 911 on September 11, 2001 in the United States (US).
Treatomics, said Stevenson, is the next level of the lipstick effect.People cut expenses for basic needs, but instead spend money on things that are not essential.
“You cut basic expenses, maybe buy more shop output brands, but for the same reason, you will come to the Oasis concert on weekends and spend 500-1,000 pounds (Rp. 11 million-Rp22 million),” Stevenson said, reported
CNBC
, Friday (8/8).
A number of economists agree that Treatonomics developed in an era of economic uncertainty.This phenomenon develops because of consumer self -confidence in facing situations.
Senior Director in the Retail Analysis Firm Meredith Smith said Treatonomics is better known as Gen Z in Tiktok as “Little Treat Culture”.
Usually, he said, people spend money to celebrate big achievements.However, at this time people tend to celebrate small things by spending their money.
Achievement of traditional life, such as marriage, buying a house, to achievement at the workplace is now considered as things that are difficult to achieve.
“This is like a ‘lipstick effect’ which is more powerful because consumers have a higher sense of uncertainty, plus the increasing number of choices and access than before that makes daily decision making an opportunity to get something fun,” Smith said.
Treatonomics also developed along with pemismism among consumers.The British consumer confidence index shows a decline.
The index measures consumer behavior, including expectations of the economic situation and financial position of the household, as well as a view of large household spending.
Meanwhile, consumer confidence in the US increased in July 2025. However, the figure is still lower than last year.
Economists say Treatonomics and Consumer Pessimism Trends make goods shopping that are more affordable and satisfying will still attract consumers.
“This strengthens the indication of Treatonomics will last at least three-five years in the future, although we can predict trends in ‘Little Treat Culture’ move faster and geographically divided and cultural niche,” Smith said.
“This is a challenge for brands that must be more agile and adjust how this micro trend is developing,” he said.
[Gambas: hitclubapk3 video]
(DHF/AGT)
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