Unique, this country even wants to be considered boring by tourists

December 4, 2025
4:23 PM

Jakarta, hitclubapk3 Indonesia
—
Most countries generally exhibit
tourism
them in an extraordinary way, in order to be considered attractive and enjoyable in the eyes of tourists or visitors.
However, there is one country that has different thoughts.Instead of being entertaining, this country is more likely to be considered boring by tourists who visit there.
Sweden, which is conducting a new campaign through
Visit Sweden
, admitted that he wanted tourists who came to feel very bored during their stay in the country.
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As reported by
Stuff
, Sweden considers a study that shows that basically people also need to feel boredom.
What’s more, sometimes the best fresh ideas come when someone is feeling bored and daydreaming.
Including during holidays, this feeling of boredom can make the brain rest.This is in accordance with one of the goals of vacation itself, to take a break from the fatigue of the hustle and bustle of work.
“According to American author and Harvard professor Arthur Brooks, it allows the brain to rest and recharge – sparking creativity and clarity,” states
Visit Sweden
, quote
Stuff
.
Meanwhile, Sweden labeled its country with the best “boring” activities that tourists need.
The Swedish Tourist Board recommends a number of activities such as staying in a remote cabin, visiting the Arctic to see the beautiful northern lights or aurora borealis, hiking with snowshoes, and ice fishing.
Even though there are many exciting destinations that can also be done there, Sweden is the right choice for looking for tranquility.No wonder there are rarely traffic jams in this country.
In fact, sometimes in Sweden you can’t pick up a radio signal, proving it’s really quiet there.There is only peace along the road shaded by trees.
“There are many things to do in Sweden. But one of the best is probably to come here, embrace the silence, and just be bored,” said
CEO Visit Sweden
, Susanne Andersson to
The Independent
.
Campaign
Visit Sweden
always full of witty buzz.In 2021, they launched a promotion which was also a form of subtle satire.
The reason is, there are 21 locations in Sweden including cities, lakes and UNESCO sites whose names have been co-opted (taken) by IKEA to name their products.
Some of them are Bolmen, Skärhamn, and Klippan.These names are used to name bins, sofas, bath towels, candles and shelves sold at IKEA.
Through promotions that highlight these places, they hope that the general public will know the name of this place as a Swedish destination, not the name of the furniture in IKEA.
(ana/wiw)
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